Monday, August 3, 2009

Lovechild's story

When LOVECHILD was simply a dream for Alessandra, she knew that the brand should feature jewelry that is not only beautiful and smart but that symbolizes current world issues and the struggle for world relief. LOVECHILD was created in tribute to an era that ignited the on-going fight for compassion and understanding in all aspects of our complex world.

The collection comprises both style and quality, using 10-karat gold, gold plating, sterling silver, semi-precious stones (citrine, amethyst, garnet, and black onyx), and black and white diamonds. Handcrafted in New York City by artists who fully comprehend Alessandra’s vision, each piece symbolizes current world issues such as religious freedom, the necessity for equal rights, environmental awareness, and the stark dichotomies of war and peace.

LOVECHILD pieces have appeared on the pages of many fashion magazines including OK! Magazine, WWD, Cosmopolitan Magazine, Harper’s Bazaar Russia, British Vogue, and Giselle (Japan), and are worn by Lenny Kravitz, Gina Gershon, Michelle Trachtenberg, Jamie Lynn Sigler, Tommy Haas, and Vanessa Minnillo, renown musicians, actors, and athletes, who share Alessandra’s vision and appreciate the beauty, symbolism, and significance of her designs. 

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